One of my key responsibilities as Marketing Executive was writing a weekly email campaign; upselling Intus' products to subscribers.

 

It was important to me that I was not only up-selling products just because, but to simply provide subscribers with information that would add value to their lives. I wanted them to be able to read each email and be informed of the products and services offered, to then be able to make an informed decision before purchasing. 

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To go above and beyond in providing value to our subscribers, I would make it my duty to keep them informed of the latest news/events in the healthcare sector.